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Be What You Wanna Be
Scotiabank created a long-term savings product called "Scotiabank Sé +" and introduced it into Hispanic Latin American territories. When it was being rolled out in the English Speaking Caribbean, the communication strategy had to be adjusted to fit its new audience.
GetCaught Media developed all the audio-visual components for this campaign to make it more regionally and culturally relevant.
We produced a 60 second web infomercial and radio commercial for which we wrote new copy, created a jingle and soundtrack, casted talent and created supporting print material.
Since then, Scotiabank has used elements of the successful English campaign including the GCM-created ad soundtrack for launches in other Spanish speaking territories such as Mexico.
