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High Spirits
Appleton has a renowned heritage and reputation for being producers of world-class Jamaican rums since 1749. The company turned to GetCaught Media (GCM) to update the design of its famous Appleton Estate Range logo and repackage the Appleton Jamaica Rum range.
Not only did we upgrade the logo for the Appleton Estate Range and tweak its banner and illustration, but we also created logos for the sub brands of V/X, 21YR, EXTRA and the respective blends of Master Blenders Legacy.
We established the Estate Range Ladder of colours that uses the iconic curve of the bottle to develop a signature for each rum and extended this colour-coded design to its export carton. GCM then redesigned the bottles for the Jamaica Rum range and updated their logo.
We established a brand manual that governs the use of components for the "APPLETON ESTATE Jamaica Rum" and "APPLETON JAMAICA RUM range" to maintain the design integrity of this unified super-premium rum range.
