Appleton is a company with a renowned heritage and reputation of being producers of world-class rums. Having maintained a relationship with Getcaught Media since the 1990s, Appleton Estate approached GCM to develop a logo for its 250th anniversary.

For its rum lines, GCM developed Appleton's 250th Anniversary logo that was used across a new stationery system, international marketing collateral, advertising campaigns, a corporate branding manual, wearable merchandise and promotional material.

The Anniversary logo created and built a lively, global and lifestyle-infused branding for some of their leading rum lines.The branding wove the tradition, art and lifestyle elements that is Appleton Rum