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| Now is Not the Time to Hide |
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Trisha
07-10-2008 |
Recently, both Seth Godin and Lewis Green urged readers (MarketingProfs.com Daily Fix) to not use the current economic woes as an excuse to pull the covers up over our business heads and hide in fear. "When everyone else is being super-cautious, this is the time for business to move from good to great. When everyone else is pulling their heads in, poke yours out. Get noticed. Rise above the pack," Lewis wrote.
As others hide, the marketing clatter lessens, making space for our messages to get through. Clients and customers continue to want and need what we have. See this as an opportunity to reach out to them and offer them greater value than normal, immediately exceeding their expectations.
For those in Financial Services, who are not facing collapse or severe corporate trauma, now is the time to assure customers that you have their best interest at heart. To remind them of your history together, to be open about how you plan to deal with the current global crisis and how you plan to help them deal with it, whether through simple cost-saving tips or moratoriums and other concessions.
To those in other industries, Godin and Green recommend doing whatever is smart to grow your business, such as offering discounts and extending guarantees. In times of fear doing so rewards your best customers.
Green argues that customers don't want to talk to your products and services; they don't buy your products and services: They buy you. Show your human side. Understand their economic concerns and relate to them. Demonstrate that not only can you provide solutions, you also can provide extra value because you empathize with their concerns. It is always about them; never about us.
What do you think? Is it just a crazy notion? What are your plans for these tough times?
For the full article visit www.mpdailyfix.com |
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