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Design Defined...Finally
  Robert 'KIBO' Thompson
04-04-2007
“I wish that more money and time was spent on designing an exceptional product, and less on trying to psychologically manipulate perceptions through expensive advertising.” – Phil Kotler,marketing guru.
“Design is about demonstrating how beautiful something can be. It has a very profound quality. Design is a way of changing life and influencing the future.” – Sir Ernest Hall, Dean Clough.

“It was a revelation to discover how design could change people’s behavior. I learnt that simply by altering the graphic content of an exhibit you could double the number of people who visited.” –Gillian Thomas, The Science Museum (U.K.).
“The future will fascinate. A place where experience becomes more important than information, truth more important than technology, and ideas the only global currency.” – Ralph Ardill,Imagination.

“What’s imperative is the creation of a style that becomes a culture linking you to the community. You can only do that through good design.” – Anita Roddick, Founder, The Body Shop.

“Outstandingly good design in service industries is not an optional extra. It is an essential part of everything a company does, and what it stands for.” – Richard Dykes, Managing Director, Royal Mail.

“Design is one of the few tools that, for every dollar you spend, you actually say something about your business.” – Raymond Turner, BAA.

“Designers are people who think with their hearts.” – James, age 10.

“If there were no design, there would be nothing to do, and nothing would progress or get better.The world would fall apart.” – Anna, 11.

“My favorite design is the Nike ‘tick’ because it makes me feel confident – even though I am not so good at sports.” – Raoul, 11.

Courtesy The Design Council, in the United Kingdom.
 
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