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The 337-year-old Worthy Park Estate had been in the production of cane, sugar and rum for most of its existence. It stopped producing rum in the 1950s as a result of the island’s excess alcohol production. In 2005, WP decided that it wanted to get back into the rum business.
In a market dominated by a single large conglomerate, the company knew would be a challenge to make a successful break back into the market.
