Excelsior Water Cracker's marketing collateral have been racking up local design awards since the start of the year.

The 2008 Excelsior Water Cracker Calendar copped its first award in the annual Jamaica Observer Calendar Competition.
The two-sided calendar featured a playful representation of Jamaica’s community spirit and sample dishes with the product.

A month later at the Sigma Corporate Run, Excelsior placed second in the T-Shirt Design competition.
The illustration featured a packed grandstand of supporters cheering on the Excelsior Cracker bag as it crossed the finish line.

The glossy, card-like calendar was an instant hit and was in demand by distributors, wholesalers, retailers and their customers. The design earned the GetCaught Media team, second-runner up. The judges agreed, "for creativity, the designer of Excelsior Water Crackers did an interesting calendar where the concept cover the back and the front which is not normal. To support the concept, the stock was firm and the colour rich... Excellent use of colour and material. Very good concept and corporate image. Interesting use of local imagery... Good layout of imagery and calendar; however calendar needs a bit more contrast for the months due to legibility”.

The Jamaica Observer is one of Jamaica's two major daily newspapers. Its annual Calendar competition is adjudicated by staffers of the newspaper and senior faculty of the Edna Manley College of the Visual & Performing Arts. The Sigma Corporate Run is organised annually by Pan Caribbean Financial Services and has been in existence for 15years.